Your privacy matters to us
Why your privacy matters to us
Chard Farm Ltd, in its role as data collector, holds a deep commitment to safeguarding your privacy. We respect your privacy rights while you engage with our digital media platforms, including our website, mailing lists, social media accounts, event registration, wine club accounts, and any other electronic communication channels.

The purpose of this Privacy Policy is to outline how we collect, utilize, and share your personal information when you visit (referred to as the "Site") or engage with any Digital Media platforms operated by Chard Farm Ltd. In most cases, we process personal information primarily for the enhancement of our social media presence, website functionality, wine club memberships, event management, and other digital platforms within New Zealand, specifically at Chard Farm Winery, RD 1, Queenstown, NZ. This ensures that we deliver the highest quality of service to our valued customers.

Additionally, there are occasions when we extend our operations internationally, for instance, in Australia, to better serve our Australian customer base, always with the goal of providing exceptional services.
The Personal Data We Gather and How It's Obtained.
When you visit the website, we automatically gather specific details about your device. This includes information about your web browser, IP address, time zone, and some of the cookies installed on your device. Additionally, while you navigate the Site, we compile data on the individual web pages or products you peruse, the websites or search terms that directed you to our Site, and your interactions with the Site. We commonly refer to this automatically-collected data as "Device Information."

In accordance with applicable legal requirements, we may also employ various technologies to collect and provide insights into how you engage with our Digital Media. Furthermore, we may utilize third-party websites, such as Google or Social Media platforms that you use, to acquire demographic information pertaining to your activities on our digital media platforms. This demographic information encompasses the pages you visited, the duration of your visits, your age, gender, and areas of interest on our media platforms, where such information is accessible.
The Purpose and Acquisition of Tracking Technologies and Their Utilization.
Chard Farm Ltd uses tracking technologies to better understand the customers who are browsing our media platforms which allows us to tailor our requirements to better suit our customer's needs.
We collect Device Information using the following technologies:
“Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit
“Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
“Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.
“Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit
“Commerce 7” is our CRM platform we use to collect personal data when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers) email address, and phone number. We refer to this information as “Order Information.” This is then integrated using “Klaviyo” which is the platform used to communicate to email subscribers.
“Stripe” - Wine Club Members and Online Customers can store Credit Card numbers using our payment gateway ‘Stripe' through Commerce 7. Stripe is committed to data security. Stripe uses a variety of technologies and procedures to help protect personal information from unauthorized access, use or disclosure. For example, Stripe stores the data in computer servers with limited access that are located in controlled facilities secured by advanced surveillance and security technology. When Stripe transmits sensitive information (such as a payment card number), Stripe protects it through the use of encryption, such as the Secure Socket Layer (“SSL”) protocol. You can view Stripe's full privacy policy here:
Utilization and Potential Sharing of Your Personal Information.
We utilize the Order Information we gather primarily to fulfil orders placed through the Site, which includes processing payments, arranging shipping, and providing invoices and order confirmations. Additionally, we leverage this Order Information to:

Engage with you regarding promotions, newsletters, discounts, special offers, and events. You have the option to opt out of these communications at any time.

Facilitate your product purchases on our website, managing your order and ensuring timely delivery.

Evaluate our orders for potential risks or fraudulent activities.

Tailor information or advertisements about our products and services to align with your preferences, as you've shared with us.

Provide reminders about upcoming wine club shipments, processing dates, shipment statuses, and expired credit cards associated with relevant accounts. For detailed terms and conditions related to our Wine Club shipments, please refer to this link: [INSERT LINK].

Furthermore, we employ the Device Information we collect to help identify potential risks and instances of fraud, particularly by examining your IP address. Additionally, we utilize this data to enhance and optimize our Site. This includes generating analytics to gain insights into how our customers navigate and interact with the Site, as well as assessing the effectiveness of our marketing and advertising campaigns.
Our Accountability in Collecting Your Personal Data Through Third-Party Websites.
We share your Personal Information with third parties to facilitate the following purposes:

Marketing: We share Personal Information for marketing purposes when you have provided your consent.

Support: We may enlist the services of support agents or contractors to aid in executing marketing activities for our Digital Media's internal operations. Any third party engaged is obligated to maintain the same level of security and confidentiality for your Personal Data as Chard Farm Ltd. They are bound, as necessary, to uphold the privacy and security of our Personal Data.

Legal Compliance: We may also disclose your Personal Information to comply with relevant laws and regulations, respond to lawful requests like subpoenas or search warrants, or safeguard our rights.

Business Transfers: In the event of a merger, acquisition, or sale of all or part of Chard Farm Ltd to another company, the acquiring entity would gain access to the information we maintain, which may include Personal Data, as permitted by applicable law. Similarly, Personal Data may be transferred in the context of a corporate reorganization, insolvency proceeding, or similar event, provided it complies with applicable law.
Accessing or Modifying Your Personal Information: Your Options.
If you possess an online account with us, you can easily access and modify your account information by visiting our website at and logging into your account. You have the flexibility to update your email address, courier address, delivery address, and credit card details, ensuring compliance with all relevant legal requirements.

Alternatively, you may access and modify your details by sending an email to

To opt out of any of our services, you can visit the following sites:

Klaviyo: You can either send an email to or simply click on the unsubscribe button found in our email newsletters.
Duration of Personal Data Retention.
Upon placing an order through any of our media platforms, we will retain your Order Information for our records unless you request its deletion.
Considerations Regarding Minors.
The website is designed for individuals who are 18 years of age or older. Age consent is required for access to our online store and during the checkout process.
Contact Information for Further Inquiries.
For further details regarding our privacy practices, inquiries, or if you wish to file a complaint, please do not hesitate to reach out to us. You can contact us via email at or by using the following contact information:

Phone: +64(03) 442 6110

Mailing Address:
Chard Farm Winery & Cellar Door
205 Chard Road
Gibbston 9371
Updates to Our Privacy Policy: What You Should Know.
We keep our privacy policy under regular review and we will place any updates on this web page.

This privacy policy was last updated in October 2023.
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